Hospitality

Hospitality

Novotel Sriracha, AI Lead Generation

Novotel Sriracha, AI Lead Generation

Novotel Marina Sriracha sought to attract more international guests through an exclusive offer. Thaiger AI built an interactive landing page, ran digital marketing campaigns, and implemented an AI-driven CRM and automation funnel, resulting in all 1,000 packages being sold.

Novotel Marina Sriracha sought to attract more international guests through an exclusive offer. Thaiger AI built an interactive landing page, ran digital marketing campaigns, and implemented an AI-driven CRM and automation funnel, resulting in all 1,000 packages being sold.

Unforgettable Getaway at Novotel Marina Sriracha
Unforgettable Getaway at Novotel Marina Sriracha
Unforgettable Getaway at Novotel Marina Sriracha

Challange

Challange

The hotel needed an efficient way to generate and convert international guest bookings without overwhelming staff with manual follow-ups. Handling thousands of inbound leads manually would have been resource-intensive and inefficient.

The hotel needed an efficient way to generate and convert international guest bookings without overwhelming staff with manual follow-ups. Handling thousands of inbound leads manually would have been resource-intensive and inefficient.

Solution

Solution

Thaiger AI created a custom landing page, promoted the offer via Thaiger’s website, social media, and video content, and implemented a CRM with automated email and SMS funnels. The system nurtured leads until they booked or opted out, significantly reducing manual work.

Thaiger AI created a custom landing page, promoted the offer via Thaiger’s website, social media, and video content, and implemented a CRM with automated email and SMS funnels. The system nurtured leads until they booked or opted out, significantly reducing manual work.

Result

Result

Novotel sold all 1,000 exclusive packages through the AI-powered funnel, eliminating the need for manual outreach. With high customer lifetime value (LTV), the campaign is expected to generate tens of thousands of dollars in long-term revenue for Novotel.

Novotel sold all 1,000 exclusive packages through the AI-powered funnel, eliminating the need for manual outreach. With high customer lifetime value (LTV), the campaign is expected to generate tens of thousands of dollars in long-term revenue for Novotel.

Background

Novotel Marina Sriracha is a premium hotel located between Bangkok and Pattaya, catering to both domestic and international guests. Given the high lifetime value (LTV) of their customers, Novotel aimed to not only sell hotel stays but also acquire long-term repeat guests who would return multiple times over the years and spend on hotel restaurants and activities.

The Challenge: High-Volume Lead Generation & Conversion

The hotel faced three major challenges in executing this campaign:

  • Attracting International Guests – They needed to engage travellers beyond Thailand through a targeted digital strategy.

  • Managing a High Volume of Leads – With thousands of inquiries expected, manual follow-ups via email, WhatsApp, and phone would be overwhelming.

  • Maximizing Conversions – Without a structured system, many leads would likely drop off before completing a booking.

AI Solution: A Fully Integrated Digital Marketing & CRM Ecosystem

Thaiger AI designed a complete end-to-end digital solution, integrating marketing, automation, and AI-driven lead nurturing, including:

✅ Interactive Landing Page – Hosted on Novotel’s website, designed to capture and engage potential customers.

✅ Multi-Channel Digital Marketing – A campaign leveraging Thaiger’s website, TikTok, YouTube, Facebook, and Instagram, with engaging video content to drive traffic.

✅ AI-Powered CRM & Automation Funnel – Leads were sent into ThaigerGo CRM, triggering a structured email and SMS follow-up sequence with:

  • Hotel highlights, amenities, and pricing

  • Local attractions, dining options, and activities

  • High-quality images and videos to increase engagement

✅ Automated Lead Nurturing – AI-driven messages continued until:

  1. The guest booked and paid for their stay.

  2. The lead opted out.

  3. A set timeframe expired, signalling the lead was unresponsive.

✅ Live CRM Access for Novotel – The hotel’s marketing team had real-time visibility into all leads, campaign performance, and booking status.

Implementation Process

  1. Campaign Planning & Offer Structuring – Novotel and Thaiger AI collaborated on an exclusive, high-value offer.

  2. Landing Page Development – Designed to convert traffic into bookings with compelling visuals and messaging.

  3. Digital Marketing Execution – A strategic multi-platform campaign to maximize reach and engagement.

  4. CRM & Automation Setup – AI-driven email and SMS sequences kept leads engaged.

  5. Lead Nurturing & Conversion – Follow-ups continued until the lead booked or opted out.

Results & ROI

📈 1,000 exclusive hotel packages sold, fully meeting campaign objectives.
💰 Tens of thousands of dollars in long-term revenue from repeat guests and in-hotel spending.
⏳ Zero manual effort is required for follow-ups, reducing the need for human intervention.
🎯 Seamless lead tracking & conversion insights, empowering Novotel’s marketing team with valuable data.

Future Impact & Scalability

With the success of this campaign, Novotel is now considering:

  • Expanding AI-driven marketing campaigns for future promotions.

  • Implementing a WhatsApp AI chatbot for real-time guest interactions.

  • Leveraging AI personalization to tailor offers based on past guest behaviour.