Background
Dot Property is one of Thailand’s largest property portals, specialising in lead generation for property developers. Their focus is on acquiring high-intent buyers for exclusive property listings. However, their lead management relied heavily on manual sales processes, limiting scalability and efficiency.
The Challenge: Converting Leads into Viewings
While Facebook ads successfully generated thousands of leads, many were low intent, failing to convert into property viewings. The key challenges were:
Delayed follow-ups: Leads would often receive a call from an agent hours or days later, losing interest.
Lack of instant information: Potential buyers had to wait for an agent to answer basic property-related queries.
Low appointment rates: Many leads dropped off before a sales rep could engage them.
Dot Property needed a scalable, automated way to engage leads instantly and drive higher conversion rates.
AI Solution: Instant Engagement via WhatsApp
Thaiger AI developed and deployed an AI-powered WhatsApp chatbot, fully integrated with Dot Property’s Facebook lead funnel and property database. Key features included:
✅ Real-time lead engagement: As soon as a lead submitted their details, they received an automated WhatsApp message.
✅ Instant property details: The chatbot provided pricing, availability, amenities, and location insights.
✅ Smart database integration: The bot connected to Dot Property’s listings, allowing it to answer related queries.
✅ Automated appointment scheduling: The chatbot prompted users to book a viewing or schedule a call with an agent.
Implementation Process
Facebook Lead Capture: Targeted ads directed users to fill out a quick form.
Instant WhatsApp Outreach: Within seconds of submission, leads receive a WhatsApp message.
AI Chatbot Engagement: The bot answered property questions and encouraged appointment booking.
Viewing/Call Scheduling: Leads could book a property viewing directly or request an agent callback.
Results & ROI
📈 60% increase in property viewings compared to the old system.
⏳ Zero wait time for lead engagement, drastically reducing drop-offs.
🤖 No human intervention needed for initial lead nurturing and qualification.
📊 Higher conversion efficiency, allowing agents to focus on hot leads.
Future Impact & Scalability
With the success of this AI-driven approach, Dot Property is now exploring:
Expanding chatbot capabilities to handle mortgage inquiries.
Multilingual support for international buyers.
Deeper AI analytics to refine lead scoring and engagement strategies.