Apr 2, 2025
AI in Thailand: The Industries AI Will Transform in 2025
Artificial intelligence (AI) is rapidly reshaping Thailand’s economy, and 2025 looks to be a defining year. The Thai government’s ambitious National AI Strategy aims to make the country Southeast Asia’s AI hub by 2027. With investments in infrastructure, workforce development, and large-scale AI projects like the Thai Large Language Model (ThaiLLM), industries across Thailand are poised for transformation. Here’s a look at the sectors that will experience the biggest shifts.
1. Manufacturing 🏭
Thailand’s manufacturing sector is already a leader in industrial automation, ranking as ASEAN’s second-largest robotics market. AI will take this further by optimising supply chains, reducing downtime through predictive maintenance, and introducing autonomous transport for factory logistics.
Industries like automotive, electronics, and food processing will see the most rapid adoption of AI-powered solutions.
2. Banking & Finance💰
Thai banks are leveraging AI for fraud detection, customer service, and risk assessment. By 2025, AI-driven security features like facial recognition for electronic Know Your Customer (eKYC) verification and real-time transaction monitoring will become standard.
Personalised financial services powered by AI will enhance customer experiences, helping banks tailor loans, investments, and digital banking products.
3. Retail & E-commerce 🛍️
AI is already transforming Thailand’s retail sector, particularly in e-commerce, where chatbots and AI-driven recommendations enhance customer engagement. By 2025, predictive analytics will enable retailers to forecast demand more accurately, optimise inventory, and offer hyper-personalised promotions based on consumer behaviour.
4. Property Industry 🏡
AI is transforming real estate with automated property management, predictive maintenance, and smart home technology. AI-powered chatbots help buyers find the perfect home, while smart buildings use AI for energy efficiency and security.
Case Study: AI Voice Bots Revolutionizing Property Management
In Thailand’s real estate scene, chatbots handle texts, but voice AI is shaking things up—saving time, cutting costs, and keeping listings fresh.
The Challenge
❌ A top property management company struggled with inefficiency
❌ Small rental team manually called thousands of landlords
❌ Delays, high labor costs, and outdated property listings
The AI-Powered Solution
✅ Smart voice-calling AI automated landlord outreach
✅ Real-time response capture kept listings up-to-date
✅ Auto-redial feature ensured no landlord was missed
The Results
📈 97% landlord response rate—no more waiting games!
💸 Saved 55,000 to 65,000 baht per month on staffing costs
⚡ Instant property updates with minimal human input
5. Hotel Industry: AI-Powered Hospitality 🏨
Hotels are adopting AI for automated check-ins and bookings, among other personalised guest experiences. AI chatbots assist travelers, while predictive analytics optimise pricing and booking strategies. Most importantly, it's the AI’s lead generation capabilities which is set to transform the hotel industry in 2025.
Case Study: How AI Supercharged a Hotel’s Bookings
A hotel chain was drowning in leads but struggling to turn them into actual bookings. Manually managing reservations was slow, frustrating, and inefficient. Here is how Thaiger AI solved the problem.
The Challenge:
❌ Too many leads, too little time
❌ Manual booking process = delays & lost sales
❌ Needed a faster way to turn interest into confirmed stays
The AI-Powered Solution:
✅ Interactive landing page to capture leads
✅ Digital marketing campaigns to attract the right audience
✅ AI-powered CRM to automate lead conversion & appointment setting
The Results
💳 1,000 exclusive packages sold
🧑💼 Increased customer lifetime value (LTV)
💵 Projected tens of thousands in long-term revenue
AI’s Impact on Thailand’s Workforce
AI adoption will reshape Thailand’s job market, automating routine tasks while creating demand for AI-skilled professionals. The government’s "MHESI for AI" policy aims to equip at least 600,000 Thais with AI knowledge by 2025. While some jobs will be displaced, new opportunities in AI development, data science, and automation services will emerge.
As AI adoption accelerates, businesses not on the forefront of the technology run the risk of getting left behind. Thai businesses, particularly mid-sized companies, are expected to be the next wave of AI adopters, in a market that is already implementing AI with open arms.
Book an AI consultation today!
By year-end, AI will have significantly impacted the majority of Thai industries. Businesses that have embraced AI-driven transformation are already gaining a competitive edge, seeing the fruits of their labour. Get started with Thaiger AI today.
Articles
